Author marketing refers to the various strategies and tactics that authors employ to promote their books and connect with their target audience. This can include social media engagement, book signings, email newsletters, and collaborations with book bloggers. In the realm of children's literature, author marketing is particularly crucial, as it not only helps authors reach parents and educators but also engages children through interactive content, storytelling events, and educational programs. Effective author marketing builds a strong personal brand and fosters a loyal readership.