An author platform encompasses the various channels and networks an author uses to market their work and engage with their audience. This can include social media profiles, a personal website or blog, email newsletters, and public speaking engagements. For children's book authors, building a platform often involves connecting with parents, educators, and libraries, all while establishing authority and trust. A strong platform not only helps authors promote their current books but also paves the way for future projects, tapping into their readership and community support.