Book marketing in the context of children's literature involves a range of strategies aimed at increasing visibility and sales of books targeted at young readers. This can include social media campaigns, author events, book fairs, and collaborations with educators or libraries. Effective book marketing not only highlights the unique aspects of a children's book, such as its themes and illustrations, but also connects with parents, teachers, and institutions that influence purchasing decisions. Ultimately, strong marketing efforts help books reach their intended audience more effectively.