Marketing in the context of children's books encompasses a range of strategies and activities aimed at promoting written works for young audiences. This includes understanding your target demographic—parents, educators, and children—to tailor messages that resonate with them. Effective marketing might involve social media campaigns, book fairs, school visits, and collaborations with influencers in the realm of children's literature. The goal is to boost visibility, create excitement, and ultimately drive sales, ensuring that great stories reach the children who would benefit from them.