A marketing plan in the context of children's books is a strategic document that details how an author or publisher will promote a book to maximize its reach and impact. This plan includes defining target audiences, selecting appropriate marketing channels (like social media, book fairs, or school visits), setting specific goals, and budgeting for promotional activities. A well-crafted marketing plan helps navigate the process of book promotion, ensuring that resources are used efficiently and effectively to resonate with both children and their caregivers.