A marketing strategy in the context of children's books encompasses a carefully crafted plan to reach target audiences, promote titles, and ultimately drive sales. It involves identifying key demographics, setting goals for visibility, and determining the most effective channels for outreach, including social media, book fairs, and author events. The strategy may also encompass pricing, distribution, and promotional activities such as contests or giveaways. By aligning marketing efforts with the interests of children and their caregivers, authors and publishers can significantly enhance the likelihood of a book's success in a competitive market.