Pantone is a renowned color matching system that plays a crucial role in the publishing and printing industries, including children's books. It allows designers and printers to communicate about colors unambiguously, ensuring that the colors chosen in design phases match those produced in print. By providing a unique code for each color, Pantone creates a universal standard that artists and manufacturers can rely on, eliminating guesswork and discrepancies in visual interpretation. This is essential for maintaining brand identity and visual storytelling in children's literature.