In children's literature, a platform encompasses the author's or publisher's established presence and reputation within the industry, as well as the audience they cater to. This could include elements like social media following, website visitors, or prior publications. A strong platform can help authors gain visibility, reach more readers, and build a loyal fan base for their books. The term also extends to the various channels and formats through which books are shared, such as print, digital, or audio, impacting how effectively a book reaches its intended audience.